Social Media Manager v. Content Creator
Social media companies are responsible for managing the social media accounts of businesses, celebrities, and other entrepreneurs. In most cases, large businesses hire full-time social media managers to work in-house. They might even have an entire department dedicated to social media management.
On the other end of the spectrum are small brands and individuals that rely on contract-based social media managers to help them address their marketing needs.
When a business owner’s time is often tied up in other areas, scheduling content for Facebook and Instagram can become an afterthought. This is where a social media manager comes in. The owner can offload the management of their social profiles to you, so they can get back to focusing on wherever else their time is best spent.
What’s a social media manager’s role?
A social media manager’s job is multi-faceted. The job description varies depending on the specific service provider, their niche, their offers, etc. However, the traditional role typically requires juggling many different tasks on a daily basis in order to keep a brand’s social media channels up & running.
Social media management includes things like social media strategy, planning, scheduling & publishing content.
Typical social media marketing manager duties and qualifications include:
Planning and scheduling content across various social media platforms
Analyzing, tracking, and reporting on campaign performance
Looking for breakout opportunities on growing social networks
Working with influencers and other brands to drive lead generation and enhance business visibility
Graphic design knowledge, since it takes trained skill to create effective graphics for social media posts
What’s a content creator’s role?
As the name suggests, a content creator is typically someone who is solely responsible for the creation of social media content. There are individuals in every niche, on every social media platform, who refer to themselves as content creators.
Some content creators even provide tips and tricks related to social media. However, a lot of time this advice is based solely on their own experiences with a platform. Keep in mind that most content creators aren’t also social media managers, meaning they haven’t provided social media services to other businesses – I believe this is an important distinction for clients to be aware of. Fortunately, Mila Media has mastered both roles!
The good news is, you don’t have to be an influencer to be a content creator - you just have to be awesome at creating content!
Content creators don’t need a big presence on any social media platform, because they aren’t selling brand access to their audience, they are selling the content itself.
The three hottest areas for social media marketing (in order of relevance) are:
Instagram: a great social media platform to manage if you enjoy graphic design and photography. If you’re comfortable with making and editing videos, Instagram stories offer a powerful way to connect with an audience.
Facebook: as a social media platform, it’s important to keep up-to-date with the company’s constantly changing algorithm.
If you’re comfortable with live videos, Facebook Live can be a good way to engage with an audience. You can also learn how to send automatic message responses on Facebook, which will show that your company is responsive and cares about its community.
Pinterest: a very powerful, image-based search engine. It helps to have a strong background in graphic design here, so you can create eye-catching images that users will click on.
Like Instagram, you can improve your engagement on Pinterest by following other accounts and using hashtags. Pinterest also has numerous group boards to help you improve your reach.
Digital marketing is a way for your business to become accessible to people worldwide. By implementing digital marketing strategies and techniques, you are able to reach customers by generating traffic, gathering leads, and creating brand awareness. Mila Media Group creates a complementary relationship between traditional forms of marketing and innovative, technology-based solutions.
