How much are you willing to invest for success?
What’s the best, most efficient way to get your audience’s attention? Using video! Over half the people on earth use social media. That amount of traffic means that social media marketing is absolutely necessary, and the need for top-notch content is at an all-time high. This social media video pricing guide should help you get the ball rolling — and the sales growing!
Having the right video marketing strategy is a make-or-break thing right now. Humans prioritize visual information first. Regardless of how effective other marketing strategies are, the video will always be king due to that reason. And even if the science aspect is not enough for you, we said in a previous article about the topic: According to HubSpot, 55% of internet users watch videos every day, while 78% watch video content weekly.
Social Media Video Pricing: Why Spend The Dough?
A great concept doesn’t necessarily mean a great execution. You can have more in-depth content like blog posts, sure, they’re still important. But there’s nothing that boosts brand awareness like great videos. Visuals first, and then — if you really catch their eye — they’ll hear what you have to say. Finally, if you pique their interest, they’ll read the contents of the post. A video is the fastest, clearest way to state what you are about and what you’re selling upfront. The “Show, not tell” rule applies double here. Really showcase what your products and services are all about!
Social media videos promote a higher degree of brand engagement from your clients. They’ll comment, talk amongst themselves, and share your videos, which nets you more overall views. It’s an easy way to gain more exposure. High-value videos will ensure your content appears on the first page of search engine result pages (SERPs). Many internet users do not go beyond the first page when they’re searching for something online. Appearing on the first page of SERPs makes your business accessible to a broader audience. Ensure that you tag all your videos properly so that Google has an easy time indexing your content. Moreover, use an attention-grabbing thumbnail that will incline your target viewer to click play.
Now, not all video agencies or freelancers are the same. Now you know how important your results are, you’ll have to choose:
What type of video do you think would work best? Is it a product presentation? A how-to? Perhaps a 2D explainer video or testimonial? Is it animated, live-action, or something in-between?
What type of professional should handle my video?
Here are some rough social media video pricing tiers to give you a leg up. All costs are for a 1 to 2-minute video.
It takes a considerable amount of work to pull off your very own corporate video production. Needless to say, it’s not impossible, but you should definitely consider the risk-reward ratio. Even if this is technically a zero-cost option, you still need to hire the right professionals, and equipment, and know what you’re doing in the first place. If you need to come out with new videos two or three times a week, maybe more, then you could consider setting up your own video production department. If not, I suggest you move on to the next social media video pricing tier.
Cost: theoretically free. But it will take time, effort, and many headaches.
Have friends who are good with video production and editing? If you don’t need an incredibly professional job that will take months, this could be a good place to start. And hey, you may even foster fledgling talent and help ’em rise up the ranks!
Mind you, this doesn’t just apply to hobbyists. If you’re willing to take a gamble, there are some pretty cheap video makers on Fiverr and other outsourcing platforms. Mind you, nothing’s risk-free, so go with your gut (and their reviews!)
Cost: anywhere from $500 to $1500 is definitely a bargain. If you need an animation, the costs might go up to $3000.
If we’re talking out-and-out professionals with years of experience, great gear, and a great grasp on corporate video production, the cost below only factors averages production times (no overtime, no particularly complex animation).
Cost: anywhere between $5000 to $20000 wouldn’t be out of the ordinary. While it may seem expensive, this is what passes as standard pricing in the industry.
This is when you need a one-in-a-million talent, a little something extra. When you don’t want what everyone else has, and you need to set yourself apart from the pack, you go with Deluxe or Premium filmmakers. When you really need to tell a story with top-of-the-line professionals, cameras, and studios, and to roll out motion graphics, animation, and other techniques, this is the social media video pricing tier you go with.
Cost: brace yourself to pay between $25000 to $50000 for a unique video.
At Mila Media, whether you need short n’ sweet videos, or something more involved, detailed, and ongoing, we’re ready to provide a tailor-made solution for you. Even better, we’re available 24/7, guaranteed.
If all this social media video pricing talk gave you a headache, don’t worry. We offer very friendly rates, adjustable to every size, scope, and type of project you can imagine. If you want to get the best without going broke, Mila Media is ready when you are!
Quick Tips:
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
